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A trademark is a sign which distinguishes the goods and/or services of your company from those of another company.
A trademark could almost be anything, such as for example:
A trademark will allow you to stand out, and at the same time show the origin of a good or service.
A collective trademark is used to demonstrate that a product or service has certain properties. Examples include a specific feature or quality.
An example of a collective trademark is the ‘cycle’ logo (image).
To register a trademark, it must meet certain requirements. For instance, the trademark may not be too descriptive and/or misleading. Also, the trademark may not be contrary to public policy or morality.